Is The End Near for Microsoft?

microsoft-in-kenyaWell, I don’t know, but they sure act like it. Just like a beast, who is starting to realize that the opponent is getting stronger, and now, wounded, tries to get hold on every possible thing to remain in the big digital war.

This is my personal point of view, and it’s becoming more and more obvious. Microsoft started an aggressive campaign against Google’s email client, Gmail, called Scroogled. Well, now, Microsoft is doing it again! Another campaign against Goole’s email scanning process, called Keep Your Email Private (and use Outlook.com instead of Gmail). So, what’s new? I don’t think that is anything new, and they just wanna remind the users that outlook.com is safer and respects your privacy, unlike Google’s Gmail. We all know that emails content are scanned with a view of delivering targeted ads, depending on your conversation topic.

People know about this, and whoever is not happy with it, can move along from Gmail. What is now suspicious, is that Microsoft is using this Gmail feature, and exploits it, in order to get more people to use Outlook.com

Microsoft statement: “Unlike Gmail, Outlook.com keeps your privacy private. You won’t see ads based on keywords from your personal email. Your email is nobody else’s business. But Google makes it their business. Even if you’re not a Gmail user, Google still goes through your personal email sent to Gmail and uses the content to sell ads. ”

They explain how the scanning works, but something is missing. Of course the lack of clear points in this information, is not making it clear if the scanning is anonymously made and if any of our private data is given/revealed to any other third party.

It’s clear that Microsoft wants more users and they use this “feature” from Gmail to boost their products. I don’t find it a fair fight, to throw mud on your opponent’s products in order to show to the people how shiny is yours. And about our privacy, Google statement is clear. It’s your choice if you use their products or not. The Big Brother doesn’t force anyone to join him, but he sure offers some of the best products on the market.

What can we do? Well, it’s clear. As long as we give up our privacy, we let our freedom vanish.
Using the email account is almost vital for many people. But, really, I don’t know who likes the idea to have all the emails scanned… A workaround can be made. If you really want more privacy, but you don’t wanna let your Gmail account go, you can set up another email client, or you can even choose to use Outlook.com and connect your Gmail account there, and you’ll get all your emails forwarded to your new Outlook account. But this is the right way to avoid having your emails scanned? If I set up the automatic forward, would make my emails invulnerable to scanning? Still, one big question remains… what is the safest way to use the email and have our privacy protected?

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