Verizon is gunning for users of its legacy Unlimited Plan…
If there’s one thing that I know, and I know well, it’s that mobile carriers get their undies in a bunch when it comes to customers using what they consider to be “too much” bandwidth. In fact, Verizon has been, it seems, on a mission to get users of its legacy unlimited data plan to move to a current plan.
Back in 2011, Verizon killed their unlimited data plans, requiring everyone on those plans to move to a different, shared data plan. However, some users weren’t affected, and were able to remain on a legacy, unlimited data plan. Verizon has been on a mission ever since to remove remaining users from those legacy plans so they can finally be retired in favor of more lucrative data plans that limit customer bandwidth.
Recently, Verizon sent a notice to users on those plans who were using at least 200Gb a month that they would be required to choose a different data plan by 2016-02-16, or risk having their service terminated. Terminated clients will have 50 days to get with the program and get a new service plan. Clients failing to do this will be hit with contract termination fees and will have their lines of service/ accounts closed.
Back in August of 2016, Verizon targeted users consuming 500GB or more of data a month and gave them the same message – find a newer data plan or be terminated. Verizon no longer offers unlimited data on any device. They have a 100GB plan that costs $450 per month, before line and access fees. The legacy, unlimited data plan costs $100 per month.
Verizon has made a number of different changes to its service plans over recent months. At the beginning of 2017, Verizon raised its line upgrade fee from $20 to $30 per line. Every line that is upgraded to a new device will be charged this fee going forward. Verizon has also stopped offering two year subsidized phone contracts as of 2015.
Verizon has historically been an expensive mobile carrier. Individuals who use Verizon do so under one of just a few key conditions, in my experience:
- It’s the only carrier in town
Verizon is often the only carrier in many rural areas. Their mobile network was built out first and in some cases, AT&T, T-Mobile and Sprint either haven’t gotten there or don’t intend to.
- It’s the only carrier in town with a decent signal
In some (rural) areas, there’s carrier choice, but service from other mobile carriers is SO bad, that it’s not worth using them. Folks in this category may also travel for business and need to have a reliable signal that can be reached in the devil’s basement.
I used to be a Verizon customer. However, shortly after AT&T started offering the iPhone – and before I switched – I moved from Verizon to AT&T simply because I was able to cut my monthly spend nearly in half. Back in the day, the family and I were spending nearly $500 a month on cellular service for just three lines. Switching to AT&T drastically dropped our monthly spend.
However, their legacy unlimited data plan, popular with many iPhone and smartphone users offered access to Verizon’s fast 4G and LTE network at a reasonable cost. Now, according to Verizon, those folks are costing the company too much money and clogging up the pipe.
If you’re still a Verizon Unlimited Data user, if not now, you’re going to be targeted by the organization in the very near future. Verizon wants you off that data plan and on something else that provides them with better revenues. Let’s be clear about this – regardless of how Verizon tries to spin this to you, this is about their bottom line, not the service quality on their network.
According to VzW spokesperson Kelly Crummey, speaking with Ars Technica,
“Because our network is a shared resource and we need to ensure all customers have a great mobile experience with Verizon, we are notifying a small group of customers on unlimited plans who use more than 200GB a month that they must move to a [different] Verizon [data] Plan by February 16, 2017.”
Are you a Verizon customer? Do you still have their legacy Unlimited Data Plan? Have you received any kind of notice from Verizon that you’ll have to pick a new data plan or risk losing your line/ lines of service? If so, which data plan(s) look attractive to you? Would you consider a change or move to a different carrier like AT&T or T-Mobile who are both offering unlimited data plans again (albeit, with a few prerequisites)..?
If you fall into one of these categories, I’d love to hear from you and get your opinion on what is happening with Verizon and more importantly, how you’re treated by the company when you call them and have a customer service issue to resolve. Do they hound you to switch data plans? Have they in the past tried to force you out of your existing plan and on to another? Are they offering any kind of incentive to make the move early (I haven’ t seen any evidence of any kind of incentive…). I’d also love to know which data plan you end up choosing, if you decide to stay, and how that new data plan effects your bill.
Why don’t you meet me in the Discussion area below and give me your details? If enough people respond, I’ll do a follow up article on your experiences and put you in the lime light!